By RJ Bardsley
So this really weird thing happened to me the other day on the walk to work. I was listening to a random Spotify list on my mobile phone and this song came on that I didn’t recognize. At first I didn’t pay any attention – I might have fast forwarded if I didn’t have a coffee in one hand and a bag in the other. But the tune kind of grew on me. It was sort of Usher meets Justin Timberlake, and it had a catchy and slightly sophisticated beat. It wasn’t Coldplay, but it was interesting. By the time I reached the office the song had passed, but I scrolled back through the playlist as I was taking my earphones out and I stopped dead in my tracks when I saw who the song was by. Could it be? Had I really just listened to and actually liked a Justin Bieber song? Yes. Actually, I had listened to and liked “Boyfriend,” his newest release.
Now, to be fair, I don’t actually know that much about Bieber’s music. I just know a few of his bigger hits, but the fact is that I can’t see myself as a Bieber fan. It’s something about the guy’s Tiger Beat image that I can’t relate to and I just don’t want to think of myself as associated with. But maybe he’s transitioning to a brand/image that will appeal to older audiences? Not a lot of artists move from teeny bopper to mature musician – Justin Timberlake comes to mind as one. Timberlake’s first solo album was a major success and set him worlds apart from his former boy-band colleagues.
Will I listen to more Bieber? Maybe… we’ll see. Will I admit to listening to more Bieber? That’s a different story.