By RJ Bardsley
This issue of AdWeek is dedicated to the male demographic and all of the things that the advertising world should be focused on to successfully sell things to dudes. While I enjoyed reading about how the industry views my demographic, I was particularly interested in the section on Men and Technology. Continue reading
By RJ Bardsley
One of my perennial favorites, Details Magazine, ran a great piece online recently featuring great moments in “Creative.” Creative is what we in the media business call all the concepts, copy and artwork that go into an advertising or public relations campaign.
What were some of Details’ more memorable moments? They range from the slogan “A Diamond is Forever” to Apple’s “Think Different” strap line. Check out the Details post here and let me know what your favorite creative moments are.
By RJ Bardsley
Everybody’s favorite advertising executives are back next month, and to build buzz the AMC network issued a new falling ad for the series, showing the silhouette of a suited ad exec falling into an oblivion of white space. Well, that’s just a little too deep for me. All that symbolism about searching for the meaning of life and not knowing exactly where your life is taking you, wondering what it all means and some days feeling like you’re just falling and falling and falling into God-knows-where…. Like I said – it’s just all too deep. And I guess I’m not alone. Subway artists in New York have been having a little fun with these ads on their own. Check out the modified ads below, courtesy of Laungingsquid (original post here.)
By RJ Bardsley
Yesterday I received an email from Google informing me that they are changing their privacy policy. You may have received the same email – if you didn’t, check your spam filter; the subject line reads: Changes to Google Privacy Policy and Terms of Service. Continue reading
By RJ Bardsley
In case you missed it, earlier today the Wall Street Journal ran an article enumerating its predictions for the marketing industry for the coming year (here). Here is a brief recap of those predictions along with my point of view on each trend, for what it’s worth.
Trend: Couch-Potato Gatherings: New apps will let friends chat about movies and television shows as they watch them together from separate places.
My Take: OK – this is great if you’re separated by great distances. If you’re in the same city – grab a beer and watch that show together. Continue reading
