Tag Archives: exercise

Fitness Brands – How Much Do You Buy Into the Hype?

By RJ Bardsley

I’ll admit it – I’m a Nike guy.  I have run several marathons and countless races in Nike sneakers since I first started running at the age of four with my Dad.  My Dad was a runner and he wore Nikes.  As I grew up and ran cross country in school and much longer distances later in life, I stuck with the brand.  Sure, I experimented a little with Adidas and Saucony, but there was something about those other brands of sneakers that just didn’t work for me.  If you’re a runner, you know that Nike is solidly in the lower middle tier of running shoes – they may cost a lot but technically, they’re not the best shoes out there for most runners.  So, what was it about the brand that kept me loyal?  I’m not sure.  I just identified with the brand and to me they felt like the best fit.  Continue reading