Tag Archives: marketing

Making Sense of Macy’s, Madonna and Brands that Curate

By RJ Bardsley

Last night Madge swung by Macy’s in NYC to launch her new fragrance, Truth or Dare.  The perfume’s name, is a reference to her distant past – think the Vogue era.  The event was well attended and featured some pretty cheeky questions from the press.  I’ll let you view the video yourself to find out the details. Continue reading