Tag Archives: sports

The Armstrong Question

Posted on October 17, 2012 by | 2 Comments

By RJ Bardsley

This weekend I swam two distance events and several sprint events at a Masters Swim Meet in Walnut Creek, California (for those of you who aren’t swimmers, the Masters Swimming organization is essentially the adult league for swimmers).  I enjoy these competitions because they give me something to focus on and work towards – when it’s easier to get out of the water or skip practice I remember that I want to do better at the next meet.  As swimmers go, I am pretty darn slow, but the drive is always there to do better.

My weekend race was in the days immediately following the most recent allegations against Lance Armstrong, Continue reading →

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Redefining “Sports Hero”

Posted on August 2, 2012 by | 4 Comments

By RJ Bardsley

Most of us have been tuned into the Olympics this week, watching our national sporting heroes take medals in the pool and on the mat.  But there’s a sporting event coming up this weekend that’s nearer and dearer to my heart than the Olympics – the Pan Mass Challenge, a cycling race across Massachusetts that raises money to help fight cancer.  At BrandFiller, we’ve been chronicling the progress of one team – Make Way For Molly – as it gears up for the race this year (collection of stories here). Continue reading →

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Personality of Sport: Finish Strong

Posted on June 26, 2012 by | 2 Comments

Black Caviar wins by a nose. Photo from BBC Sport.

By Nancy Panter

Winning once is hard, winning twice, even harder, winning 22 times in a row – well – that’s what legends are made of.  

Winning isn’t everything in sport, but it almost is. Winning races or believing you can beat a time, a competitor or expectation is what keeps you going back for more.    Continue reading →

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Please Welcome Nancy Panter and the Personality of Sport

Posted on June 12, 2012 by | 3 Comments

Posted by RJ Bardsley

Please join me in welcoming Nancy Panter to the BrandFiller family.  Nancy will write a regular column for BrandFiller entitled the Personality of Sport, where she’ll share her experiences, inspiration and thoughts on the people who make up the world of sport.

Nancy Panter is an amateur athlete, a coach’s daughter, a motivator of friends and colleagues, a traveler, a student of American sport, and a foodie with a passion for art and culture. She is fascinated by learning and inspired often. Nancy comes from a land of sun, surf and sand, but thrives in her adopted home of San Francisco.

Look for her first column later on today.

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Beckham Bangs Out a Cool Viral Video For Samsung

Posted on May 24, 2012 by | 3 Comments

By RJ Bardsley

How do you make a cool viral video for a major brand, leveraging a major sports star in only two hours?  Well, first you set up a wall of drums, then you instruct soccer star David Beckham to aim a series of soccer balls at the drums so it will pound out “Ode to Joy” using a Samsung Galaxy Note, then you film and release on YouTube.

Continue reading →

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Fitness Brands – How Much Do You Buy Into the Hype?

Posted on April 19, 2012 by | 6 Comments

By RJ Bardsley

I’ll admit it – I’m a Nike guy.  I have run several marathons and countless races in Nike sneakers since I first started running at the age of four with my Dad.  My Dad was a runner and he wore Nikes.  As I grew up and ran cross country in school and much longer distances later in life, I stuck with the brand.  Sure, I experimented a little with Adidas and Saucony, but there was something about those other brands of sneakers that just didn’t work for me.  If you’re a runner, you know that Nike is solidly in the lower middle tier of running shoes – they may cost a lot but technically, they’re not the best shoes out there for most runners.  So, what was it about the brand that kept me loyal?  I’m not sure.  I just identified with the brand and to me they felt like the best fit.  Continue reading →

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Stanely Cup-date… Bruins off to a good start!

Posted on April 16, 2012 by | 2 Comments

By Sarah Corneau

With game 1 in overtime, the B’s skated by, beating the Capitals’ 1-0, but there is no doubt that they have their work cut out for them.  When a pane of glass fell, bringing David Krejci to the ground, some wondered if it was a bad omen.

As the team celebrated Chris Kelly’s winning goal, no one was prepared for a player to be injured after the game was over!  Wondering how it happened and what kind of serious injury was inflicted, fans were relieved to hear Coach Claude Julien describe the incident as a “fluke accident”, claiming that the only resulting injury was a sore neck.

So on to game 2 they went, Krejci front and center.  Although there was certain hope as Thomas made 37 saves and Benoit Pouliot tied it up in the second period with his first career playoff goal, there would be no post-game celebration for the black and gold this time around.  The Capitals’ took game 2 in double overtime, 2-1, tying the series.

Game 3 is scheduled for this Monday in Washington at 7:30 (ET).

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Meet the Barlows Part Two: Be The Change You Want to See

Posted on April 9, 2012 by | 3 Comments

Jake Barlow and Molly Callahan

By RJ Bardsley

A few weeks back I posted about the Barlows/Callahans, a remarkable family in Newburyport who participate in the Pan Mass Challenge each year (post here). Many family members ride and all chip in and help raise money to put an end to cancer.

Over the last five years the cycling team – Make Way For Molly – has raised $377,884.01. Fundraising and training go hand in hand, and one of the key fundraising events has also become a rallying point for the community.  The Make Way For Molly Evening is a dinner, dance and silent auction.  Preparations are underway right now and the broader Newburyport community is participating in almost every way imaginable.  Last year the auction cleared over $12,000 and resulted in a lot of fun and dancing (I think my mother in law is still recovering from a dance with me). More information on tickets follows at the end of this post. Continue reading →

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PopFiller: A New England Fan of Tim Tebow

Posted on January 13, 2012 by | 1 Comment

By Pamela Canning

Tim Tebow and the Denver Broncos are playing the New England Patriots this week in New England.  My husband and I will be watching the game separately as I am turning out to be somewhat of a boisterous Tebow fan.   Continue reading →

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The Bryant Divorce: A Different Kind of Basketball Diaries

Posted on January 4, 2012 by | 3 Comments

By Sarah Corneau

What took so long, Vanessa? The sexual assault case eight years ago didn’t clue you in to your husband’s possible indiscretions?

Allegedly, Mrs. Bryant was “tipped off” to her husband’s suspected relationships recently by other basketball wives… Are you kidding me!? She can no longer stand by her man, as she once stated and I guess that is a good thing since he has supposedly had 105 affairs over the last ten years! Listen, as a wife and parent to young children myself, I can’t even imagine what this woman has been through and how Kobe’s infidelity has affected her. The hope that it will never happen again, that it was an accident, that he didn’t “mean” it must have tugged at her for a very long time (the purple diamond and the custom designed automatic Ferrari were probably deterrents too), but she is a young, beautiful and rich woman, with two young and impressionable children to raise.  So, taking control and taking action is the first step to making it right. The one thing Vanessa can’t do is shield her children from the media and, as they grow older, they will become very aware of their parents’ history. However, they will now know how their mother chose to handle it and will understand right from wrong. They will know that their mother refused to be treated in this manner and that she believed she deserved more. That is the point, if you ask me – to teach these two young girls what love and marriage truly looks like and how they, as woman, should expect to be treated. Continue reading →

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