By RJ Bardsley
This issue of AdWeek is dedicated to the male demographic and all of the things that the advertising world should be focused on to successfully sell things to dudes. While I enjoyed reading about how the industry views my demographic, I was particularly interested in the section on Men and Technology. Continue reading
By RJ Bardsley
I, like many of my colleagues in the technology and marketing businesses, sat glued to my computer screen yesterday afternoon watching live coverage (via Twitter, not video) of Microsoft’s tablet event. The world had suspected that MSFT would unveil its own branded tablet, but the tech giant didn’t disappoint in the surprise category. MSFT announced two flavors of its new “Surface” tablet and it geeked one out for productivity and the other out for entertainment/fun. They hit at all the weak spots on the iPad. Both devices are elegant and simple in design. They come with a real keypad – a very nice addition – that doesn’t take up much space. And, of course, they’re THE showcase device for Microsoft’s next operating systems – Windows 8 and Windows RT (Windows RT is the mobile version of the OS, which, for the first time ever, is identical to the desktop version). Continue reading
Social Networking Spotlight: Flipgigs
By RJ Bardsley
If you currently are or have been a teenager anytime in the last forty or fifty years, you know that your life during these years revolves around part-time work and odd jobs. From baby-sitting to tutoring to garden work, the odd job is the center of your income and to some extent your social life as a teen and college student. Traditionally, these jobs came through your parent’s network, through a school official, or maybe through an employment office in a smaller town. Strangely, not a whole lot has changed over the last thirty years in the way students and teens get odd jobs. As the rest of the world has gone social – from dating, to full time employment, to shopping, odd jobs and part time work have been stuck in the past.
That’s where Flipgigs comes in. Continue reading
